What's the trend of ceramic tile in CERSAIE 2021?

18 Oct 2021/CTW

Cersaie was back and held in Bologna from September 27th to October 1st. CTW has organized live streamings on the wechat video offical account, which was watched by more than 15,000 people,  and got more than 55,000 likes and 3,500 comments. Let's have a look about the latest product innovations in Cersaie this year. 

Exhibitors brought rich products with different texture and effects to Cersaie

In general, the surface texture and technological effect of products are more abundant, and the product performance has been greatly improved in Cersaie this year. Porcelain slab is one of the most popular products, and products have been paying more attentions to the surface design, for example, the travertine-look porcelain slabs from Marazzi and Del Conca were extremely impressive.

Glazed porcelain tile was given more attention to detials of the surface, and there have been quite a lot breakthroughs on texture and glossiness,which enriched the feeling experience when touching the product.  Grey is still the mainstream color, and product with reliefs,grits and other effects greatly increased the product differentiation.

Marble-look tiles have more attempts in texture and colors, and the rough texture and intensive color appear to be more dignified and luxurious. The application of functional ink makes the texture and luster of ceramic tile closer to real stone.


The traditional style products have returned, in addition to travertine,the  products with looks of glutenite, terrazzo,limestone etc.,are more stable and elegant in the space application, highlighting the classic style.

The encaustic tiles are rich in colors. In addition to the surface pattern, tiles with reliefs and metallic effects have become more common , and the design and texture are more varied.


The wood-look tiles are more delicate and lifelike, and the texture details are handled better than before. In addition, products that combine antique texture with wood look effects were also seen in Cersaie.

Chinese participating brands

This year, a total of 6 Chinese ceramic enterprises participated in Cersaie with unique booth design and the latest products.


Taking the Chinese traditional culture "moon window" as the representative element of booth design, Eagle mainly displays the Glittering Mirage series products. In addition, Eagle 2086 Ink Golden Tiles series, Hopo Soft Light series etc., were also displayed in the exhibition.


Dongpeng Holdings

With an open cubic module as booth design, Dongpeng Holdingsexhibited products including Luxury Stone series, Wabi-Sabi series, 800×2600×5.8mm wall slab, Eco-Stone, etc.



Overland mainly exhibited products such as the Touch 5 Series and high-quality porcelain slabs with the specifications of 750×1500mm, 900×1800mm and so on.


Jiamei Ceramics

As the first time to participate in the exhibition, Jiamei Ceramics (a brand of Wonderful Group) mainly exhibited 120° curved slabs and Continuously veined mable-look slabs, with specifications of 1200×2600mm, etc.


Bode mainly displayed the original product BERI CRYSTAL MARBLE with specifications of  900mm × 2650mm、 1200mm × 2650mm etc, .


Gani displayed a variety Natural Infinity Series marble tiles with specifications of 900x1800mm. In addition, the Gani Seamless Joint Paving Technology was shown in Cersaie as well, and the gap is less than 0.5mm.

This is the 427th issue


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